Amazon.com (AMZN) continues to take measures throughout the technology industry to improve its services and product offerings. At a stock price near $222 per share, Amazon stock is right in the midst of its 52-week range. There is obvious potential for growth in stock price, as Amazon has seen a much higher price in the last year. That being said, Amazon stock is quite volatile; it has also seen prices as low as $166 per share. Amazon has high growth potential, and based on its expansion in media and product offerings, I expect its stock price to rise in the future.

Amazon is continuing to expand its brand name, with reports that the company will increase its presence in Europe. The Amazon App Store will be launching in Europe later this summer, beginning with potential developer applications for the European app store being accepted within the next couple of weeks. Amazon’s app store is similar to Apple’s (AAPL) App Store, and Google’s (GOOG) Google Play store. Users can purchase applications through the app store and download them to any of their Android devices, whether smartphone or tablet. While it is unknown exactly what applications will be sold through the app store, one can be sure Amazon will do extensive research to tailor the app store to European preferences.

One of Amazon’s highest potential products, the Kindle Fire tablet computer, has seen a drastic decline in demand in the United States, which happens to be the only market where the tablet is available for sale.

To continue reading, click here.