There has been a lot of discussion lately about Nokia (NOK) as the company is going through a reorganization. Nokia shares have declined by about 70% for the past two years and many fear the company will soon be gone for good. Currently, Nokia is launching the Lumia phone in the U.S. AT&T (T), the carrier of the phone is reportedly spending $150 million to market the phone. I think the phone is off to a good start. Even Steve Wozniak, Apple’s (AAPL) co-founder likes it and he saidthat there is no contest between Android and Windows based Lumia 900.
Without a doubt, the partnership between Microsoft (MSFT) and Nokia, the only surviving European mobile device maker, has been very eventful so far. In its short period of existence, there has been an unfair share of publicity surrounding the partnership. It is interesting to note that in its latest quarterly conference calls Nokia was mentioned twice in Microsoft’s call, while Microsoft was mentioned 18 times during Nokia’s call. It is clear that in this partnership Microsoft is more important for Nokia than Nokia for Microsoft. Also, during Nokia’s call, management confirmed that Nokia is working on new mobile technologies that would be disruptive. It looks like Nokia is going to put up a good fight for survival in this competitive industry.
Interbrand’s report of the 100 most valuable global brands ranked Nokia 5th in 2010 with a brand value of $29.5 billion compared to 14th in 2011 with a brand value of $25 billion.To continue reading, click here.
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