Ford (F) is hyping impressive new products — a new factory in China and sustainable approaches at home — as it prepares to release preliminary 2012 first-quarter financial results on Friday, April 27. The company that built its brand selling manly trucks and feisty muscle cars made in the U.S.A. now embraces foreign markets and green technologies. The iconic brand is building on one of the more compelling turnaround stories in recent memory. Is the turnaround complete, or is this just the beginning for the auto stock that investors have grown to love over the last few years?

Ford’s latest models continue to set the standard across multiple categories. The redesigned Explorer has been a big seller in the SUV category and the refreshed F-Series pickups have posted extremely strong sales. The 2012 Ford Focus is quickly being hailed as the best compact car to ever come out of Detroit and fans are clamoring for it in markets all over the world. Ford investors are reaping the rewards of CEO Alan Mulally’s goal to consolidate Ford’s global product portfolio into a single lineup of vehicles.

Ford’s latest model entry coming to market is the all-new Escape. The public has gotten a little worried about Ford’s new mini-SUV as the incoming design is quite a drastic departure from the old school, boxy, mini-utility vehicle it replaces. The new Escape is sharply styled with a hint of luxury. Much like the outgoing Escape, the new version will compete in the U.S. with vehicles like Toyota’s (TM) RAV4 and the Honda (HMC) CR-V.To continue reading, click here.

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